Check out Seth Godin's blog post, Shiny and Deep, on storytelling from a marketing perspective. I think his post makes sense for the career world, too. Aren't all career managers and job seekers really personal marketers? If they're not, they should be!
Seth says all marketing stories need to be shiny (attract) and deep (fascinate). Seems like this echos George's Career Hub post, Telling Stories, on grabbing and holding attention in interviews by telling interesting and relevant stories.
Dan Pink's A Whole New Mind says much about the growing force of storytelling in business, too.
So, what's your story?