I'm Louise Fletcher. As President of 
I'm Chandlee Bryan. As a career coach and resume writer with experience from Manhattan to Main Street, I help job seekers connect with opportunity by sharing news, trends and best practices. I'm the Managing Editor of Career Hub and run 
Inside Recruiting recently blogged on Gerry Crispin and Mark Mehler of CareerXroads' review of the jobs/recruiting sections of Fortune Magazine's list of America's 500 Largest Public Corporations. According to the review, the top 25 company sites that create the most positive experience for the job seeker are Agilent, Bank of America, Bell South, C.H. Robinson, Capital One, Federated, Ford, GE, General Mills, Goldman Sachs, HCA, Intel, Kodak, Lilly, Merck, Microsoft, Morgan Stanley, Proctor & Gamble, Sherwin Williams, Southwest Airlines, Starbucks, Target, Texas Instruments, Whirlpool, and Xerox.
Crispin and Mehler bestow accolades on these firms' career portals because they successfully touch on four dimensions of the candidate's experience:
Target
Winning firms use their websites as a vehicle for recruiting the employees that best match their strategic goals and corporate vision. Companies with sites that don't portray gender, ethnic, and age-related diversity may turn off many visitors.
Engage
Employers must communicate a clear message and engage the job-seeker. They must explain why a candidate should work with and stay with the employer.
Inform
It is critical that companies use their sites to inform visitors with strong content and show potential applicants how they fit in with the human capital of their organization. For example, a woman should be able to find out how many women are in the organization and what percentage of these women are in leadership positions.
Respond
Employers should manage expectations that affect choice. They should respect candidates' rights and give them information regarding the status of their applications.
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