The Key to Great Marketing

Great entry at MarketingProfs about innovative and effective marketing that its creators think of as "not marketing." As MarketingProf says,

Maybe that's the key to creating great marketing... finding a way to put the wants and needs of your community on an even or higher plane than your own?

Applied to job search, that's a brilliant statement and the absolute truth. When you think of having to "market yourself" for your next career move, it becomes a task (and one you may hate). Why not, instead, think about the needs of potential employers, recruiters, and people in your network? What can you do to help them? How can your knowledge, expertise, skills, and experience benefit them?

With this approach, you'll build a great reputation and "empower" others to rave about you, recruit you, and eventually hire you.

Comments

[Ann Handley]

Thanks for picking up Mack's post, Louise. Great interpretation on your part, too. Thanks!

[panasianbiz]

I was so impressed with your insightful advice here, Louise, and I think you have hit the nail on the head. When people are conducting a job search, they often do see the process as a "necessary evil" rather than focusing on what they bring to the table. I think positives always win out over negatives!