I'm Louise Fletcher. As President of 
I know something about cream, having grown up on a Wisconsin dairy farm. Cream always rises to the top - and sometimes pops the lid off the can! Talk about getting your attention...
If you're interested in driving your career where YOU want it to go, will your ever-growing capabilities, knowledge, education and training, accomplishments, social and professional network, technology skills, and memorable personal brand cause you to pop to the top of a list in a candidate search or a promotion opportunity?
If you're an employer seeking exceptional talent, where does your company's management model fit in the 3 management-model tiers in the new economy? Described by Edward Lawler (co-author) in the just-released book "The New American Workplace", is your company one of the "low-cost operators", "global-competitor corporations", or "high-involvement companies"? Workforce Magazine's online article "Author Cites Limits of Going Cheap on Labor" quotes Lawler as saying you can go "only so far" with a low-cost approach.
Whether you're a job seeker or a talent seeker, be mindful of the cream!
Post by Susan Guarneri
Working hard on your personal brand is a great way to be perceived as cream instead of as the throwaway part of the milk (I believe this is the whey, but I haven't been on the farm for more than a few years). So do you have some advice on how to build a memorable brand that we can use to be creamier?
Posted by: Phil Gerbyshak | August 11, 2006 at 12:01 AM