I'm Louise Fletcher. As President of 
I'm Chandlee Bryan. As a career coach and resume writer with experience from Manhattan to Main Street, I help job seekers connect with opportunity by sharing news, trends and best practices. I'm the Managing Editor of Career Hub and run 
A short time ago, JetBlue sufffered a Tylenol-sized headache when the airline known for customer service disappointed thousands of its passengers. Laura Ries provides a superb analysis of this incident from a branding viewpoint and explains how a good brand survives even colossal mistakes. 
When I read Laura's blog, it brought to mind a couple of career-related situations where a strong personal brand could guard against long term professional loss. For example, the prospective hire who blows an interview might be able to reestablish credibility and a talented employee can recoup their future after an unfortunate error if each of these individuals have established their credibility and historically proven their brand as a reliable, trustworthy, high value resource.
The moral of this story? You can't afford to NOT create a positive brand to guard against possible future errors. You can't change minds that are running against you, unless you have previously generated good will and a positive image. Start now to show others they can always count on your expertise. Shape and promote the image you want others to have about you. Don't let others define your brand. Carve out a clear role for yourself that others recognize and appreciate and where you can deliver beyond expectations. Branding doesn't happen overnight, but losing it can.
Posted by Debra Feldman, the JobWhiz
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