Psst... Blogging is a Public Forum

Important lesson for bloggers... what you say and how you say it can have a profound impact on people's perception of you (aka your brand) and other important things - like your wallet!

A Boston-area pediatrician, using the pseudonym "Flea," has published a blog for some time. Described as "controversial yet intellectually stimulating," the blog gave the doctor a forum for discussing medical issues and sharing his opinions. No problem, right?

Well, when the doctor was charged with malpractice he started to use the blog as a forum for complaints about the trial, snide comments about opposing counsel, and details about how witnesses are coached to present themselves to the jury. Again, not really a problem - except that the opposing counsel found out the identity of the blogger and asked him about it on the witness stand. Oops. There goes his reputation and his court case down the drain. (He settled for a "substantial" sum... read the full story here.)

It's pretty tough to be anonymous in the blogosphere. Someone, somewhere will find out. So before blasting a rant, rave, attack, or overly personal details, stop and think about what MIGHT happen if your anonymity disappears. Would you want that post associated with you? Would it support the brand image you are trying to convey? Could it damage your career, your network, your personal relationships?

Blogs, MySpace, YouTube, FaceBook, etc., etc., etc., may make it easy and enticing to put it all out there. Just realize that it IS all out there and could come back to bite you in the wallet or other even more sensitive spots.

Posted by Louise Kursmark

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