Is Your Personal Brand Showing?

Despite all the online buzz about personal branding for career management, there still seems to be confusion about what actually constitutes someone's personal branding identity. In a recent keynote address on small business marketing, Michael Port makes the essential points that your personal brand "has to be true" and that it "emotionally connects you...".

Watch the short YouTube video "What Do You Stand For?" and you will quickly realize that Michael's brand is emotionally connecting with his audience. As William Arruda and Kirsten Dixson assert in their new career management book, Career Distinction, your authentic personal brand is about the "real you". It is more than just a well-spun tagline or clever logo - YOU are the living, breathing embodiment of your brand.

Here's one more tidbit from Career Distinction: "You already have a brand - even if you don't know what it is and even if it isn't working for you the way you'd like it to." Want to check out your online brand? Take the Career Distinction Online ID Calculator and get some feedback on the strength of your personal brand online. Then, if you would like to know exactly what your personal brand is and how to leverage it successfully both online and offline, email me. As a Certified Personal Branding Strategist I can help!

Cross-posted at the Career Goddess Blog

Comments

[Dan Schawbel]

It's what you do that makes you who you are and how you project that to others that makes you memorable...is what I say

Your personal brand identity is who you are to others and how you present yourself through what you do