Stake Your Claim in the LinkedIn / Facebook Frontier

Whether for career management and growth, job search, or business development, the world of Web 2.0 and social media has become the hot new frontier for "in-the-know" professionals. If you are serious about achieving a memorable online presence, as well as growing crucial connections to advance your career / business future, you must stake your claim in the social-media frontier. It is no longer optional. Social networking sites, such as LinkedIn and Facebook in particular, are pre-eminent communication and relationship-building vehicles that can be used to promote your personal brand and attain your career and business goals with minimum effort.

But the question arises: which one to use? Or is it best to use both? Are they really any different? While LinkedIn is recognized as the premier business networking site with 15+ million active users, Facebook (30+ million active users and 17 million visitors each month) has the fastest growing demographic in the 25+ age group (in other words, not just teen-agers). Why is that?

To help you sort out this conundrum, Jason Alba of JibberJobber fame, is presenting a teleseminar for the Reach Branding Club on Thursday, March 13, 2008 (12 noon EST) on Eight Ways to Enhance Your Personal Brand on LinkedIn and Facebook. He will cover:

• The differences between LinkedIn and Facebook
• What you can do to maximize your LinkedIn and Facebook accounts
• The common mistakes to avoid on both
• Integration of blogs and other online and social environments
  into LinkedIn and Facebook
• How to easily transfer these ideas into your workplace

As the author of I'm on LinkedIn...Now What? and co-author of I'm on Facebook...Now What?, Jason shares his insights and strategies for maximizing these two hot online tools. If you want expert tips that you can quickly implement to boost your Brand You! visibility and credibility online, be sure to register for this teleseminar NOW.

Cross-posted at the Career Goddess Blog