Company Career Sites Get a Failing Grade

According to a recent report released by Forrester Research, none of the company career sites recently surveyed are making the grade for usability and performance testing. Common problems on the sites include missing content and functions, poor navigation, difficult to read text, and flawed privacy and security policies. All these hiccups lead to a bad experience for the job seeker.

I'm sure that some of the best talent quickly leave the career portals of some of the top companies because it's just too much trouble to apply. So what does that say about the people who stay?

Perhaps in the future, companies will dedicate more time and resources to develop their career portals and employer brands, but until then, I recommend spending your time building real relationships with decision makers at the companies you are interested in.

To find out which employers offer the best online candidate experience, check out CareerXRoads' research here.

Posted by Barbara Safani

Comments

[Ryan]

This is interesting...company career sites are often the best impression a company can make on potential clients. In competing for top talent, organizations need to place a focus on their employment brand.

We recently published a post on employment branding and how an organization can brand themself as a great workplace. I invite you and your readers to check it out!

[Barbara Safani]

Ryan,

Great post and thanks for sharing! Another reason why it's important to have a great employer brand is that those same people who visit a company's site for job leads may also be customers or potential customers for that company's products and services. A poor job seeker experience can quickly translate into a lost customer.

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