Over on my own blog, I invite my readers to submit questions about resume writing or job search, and then I answer the best questions in blog posts.
I received an email the other day from a reader who called himself 'Confused in Austin.' He's confused because after being told that the job market was hot in Austin, and uprooting his life to move there from New York City, he's finding it difficult to get interviews. He sent me a link to his online portfolio (he's a designer) and asked 'what can I do to get more call-backs and interviews?'
I won't link to his portfolio for confidentiality reasons, but I will say that it's clear to me why he isn't getting much response. The portfolio isn't the problem however - it's his resume. (Remember that people won't even get to your web portfolio in most cases unless they like what they see on your resume.)
Confused's resume looks like almost every other resume that I see, and that's the problem. Although I don't know him, I am 100% sure that he's better and more interesting than his resume. His resume communicates nothing of his personality. It says nothing about his design accomplishments. It doesn't even hint at the creative challenges he has faced and how he has addressed them. It basically says nothing about how he can be expected to add value.
Instead there are job titles, company names and dates followed by brief job descriptions - just lists of duties. All web designers have the same duties, however, so reading this list tells me nothing about this particular candidate.
Is he passionate about his work? Is he often the last one to leave at night because he just has to finish up a design? What are his design strengths? What projects does he love to work on and why? What is the most challenging project he was ever given and how did he handle it? How does he work under pressure? Does he do well when given a tight deadline? How does he approach difficult clients?
In other words, what are the unique blend of personality traits, skills and experiences that make this web designer different from the other people who sent resumes?
For me this is the core of writing a resume that drives call-backs and interview requests. (I wrote more about it in my free resume writing report which you are welcome to download here). Standing out from the crowd isn't about fancy designs or unusual fonts - it's simply about showing how and why you are unique.
This post was cross-posted at the Blue Sky blog. Connect with me on Linkedin, Facebook or Twitter.
I'm Louise Fletcher. As President of
I'm Chandlee Bryan. As a career coach and resume writer with experience from Manhattan to Main Street, I help job seekers connect with opportunity by sharing news, trends and best practices. I'm the Managing Editor of Career Hub and run 


















Hi Louise,
You make an excellent point for job seekers: "Standing out from the crowd isn't about fancy designs or unusual fonts - it's simply about showing how and why you are unique".
Through my experience as a recruiter, part of the problem that exists for job seekers today is that they must “stand out from the crowd” by using a resume to get past the first steps within the interview screening process. The problem for job seekers is that it is difficult to effectively convey passion, communication skills and personality on a piece of paper.
From the recruiter perspective, it can be difficult to find good candidates that don't look good on paper and is easy to bring in candidates for costly first interviews who look better on paper than in person.
Job seekers are better able to show employers and recruiters who they are when they use webcam technology combined with the traditional resume. This enables job seekers like "Confused in Austin" to highlight their unique qualities and passion far better than a paper resume on its own, and it helps recruiters to expand their candidate pool by considering those like "Confused in Austin" whose resume may not clearly articulate his strengths and organizational fit.
Rachel Evans, MBA, BSc.
www.interactiveapplicant.com
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