I was intrigued to learn in a recent Resume Writer’s Digest newsletter that a website called ZoomInfo is working hard to gain buy-in from recruiters for use of their site as a passive recruitment tool. ZoomInfo is a site that contains more than 35 million profiles of professionals and executives.
Although ZoomInfo is not a social networking tool per se, it is currently used by 20% of Fortune 500 employers for recruitment activities. It can be expected that this percentage will increase and that substantial numbers of smaller companies are also using the site. So it would be wise to make sure not only that you have a presence there, but also that it is a flattering one.
ZoomInfo creates profiles on individuals and on companies by aggregating information that it gathers from online sources. You can add a profile on yourself for free by registering, or “claim” and edit one that they may have already compiled for you. Since it is likely that a profile on you currently exists, it would be prudent to monitor what is there and verify its accuracy, as well as to insert your own information to flesh it out. If you have a relatively common name, it may also be necessary to distinguish yourself from others whose profiles will also come up on a search, and to see that information erroneously applied to you is edited out.
On another related note, the Resume Writer’s Digest article also pointed out some interesting facts regarding online social networks. There are currently in excess of 300 of these, with the most relevant to employment seekers being LinkedIn with its 10 million members in 130 industries and Ryze, which boasts 250,000 members in 200 countries.
While MySpace and Facebook target younger audiences (Facebook seems to be especially attractive to college students), the fastest growing demographic on these sites is the 35 and older group. Neither site is currently viewed as particularly suitable or relevant to those in the employment market, but they bear monitoring in case this should change. If you should decide to join MySpace’s 100 million member base, you’ll need to be prepared for tremendous quantities of spam.
Posted by: Laurie Jeanne Smith