If, despite conducting an advanced job search with a great branded resume, you still can't get a job in your chosen field/function, the options below are worth considering. Short on time? Skim the bolded areas below to get the gist of these 3 strategies.
1. KNOW
WHERE THE JOBS ARE IN YOUR FIELD AND REDIRECT YOUR CAREER TOWARDS THEM. Do research to uncover the
areas of high-demand and the areas that will languish going forward. Consider
getting a relevant certification or doing an internship in the growth area.
In IT, there are areas where hiring is expected to be strong and areas where the jobs
may be gone forever. The Hackett Group is recommending that companies not hire
back laid-off system admins and support staff, but rather outsource those jobs
to other countries where the pay scales are lower. Someone called me last week
and told me that his job in IT - inside sales - was being offshored to India.
So a job that he assumed was secure turned out not to be.
Areas
of projected high growth in IT are Security, Healthcare IT, Global Wireless,
Virtualization Software, Business Analytics, SaaS. Can you get qualified to work
in one of these specialty areas?
2. CHANGE YOUR CAREER & GET CERTIFIED IN A NEW FIELD. You may or may not be ready for a radical change, but sometimes, to transition to a growth sector and start paying the bills, there is a solution that would enable you to get a good job with good-enough pay (depending on your requirements) after only a few months or, in some cases, a year or more of study and internship. (A year of studying beats a year of knocking your head against the wall going to job fairs and sending out resumes.)
Review
your local community college's certification programs. Inquire into its career
placement program and its ties to local businesses that may be hungry for
graduates of the certification programs. These certifications often came about
because of the dearth of skilled employees in those areas and business demand
for employees in the region.
There
are certifications in many areas, including public safety and homeland security,
human resources, and auditing. To stay in IT, you can increase your eligibility
for IT jobs in healthcare by getting a healthcare IT certification. Hiring in
this area can be expected to be strong as healthcare delivery becomes
increasingly IT-dependent.
This
is a sample of my local community college's offerings: there is a new Energy
Utility Technology Certificate Program meant to help meet the "urgent,
long-term need" of utilities for these specialists. Utility SmartGrid
initiatives will be requiring IT employees and others. Biotechnology Technician
is another certification that is offered that, like the energy certification,
requires an internship, giving you real-world, valuable experience with an
employer that would give you an edge in hiring. Computer Forensics
Certification. Dental Assisting. Many others.
Earning a valued healthcare certification may help you change your career. As the population of aging Americans grows, more services will be needed. There are many clinical-professional as well as administrative certifications in healthcare. Some in-demand jobs with certifications are: MRI technologist, radiation therapist, and nuclear medicine technologist. There are other certifications that promise to be growth areas as boomers age such as Certified Life Care Planner and Certified Life Care Manager, as well as Medicare Set-Aside Certified Consultant.
3. GET CREATIVE, FOLLOW YOUR PASSION, AND CHANNEL YOUR INNER ENTREPRENEUR. On NPR's "On Point" radio program on "Life After Layoffs," the discussion centered around a film, "Lemonade," about what the laid-off executives of a Manhattan ad agency went on to do when it was clear there were no jobs for them. One exec profiled turned his avocation into his vocation. He left Manhattan for a studio upstate and now sells enough of his paintings to live well in a less-expensive region. (The strategy of reducing your expenses and/or changing your lifestyle is one that can help you make the transition away from a big paycheck and towards a more meaningful career.) One exec became a yoga and holistic health counselor. Another became a career reinvention coach. One caller took his passion for European car parts and turned it into an Internet business.
Many
people's successful alternative careers are heavily dependent on technology for
making products and on the Internet for selling products and services.
Wired
Magazine (Feb.
2010) predicts that a new industrial revolution is in the making "in an
age of open source, custom-fabricated, DIY product design." Now that individuals are able,
without a
high capital outlay, to use computers and 3-D printers to design and prototype
new products and then outsource custom, "small-batch" manufacturing
to China, many small entrepreneurs are successfully bringing their products to
market. Some examples? A kit car manufacturer. A company that makes accessories
that interface with Lego blocks. Bike components. Customer furniture.
Noise-canceling wireless headsets. If you have a great idea for a new product,
you may be able to grow a business from your garage.
IN
SUMMARY. If
you are out of work and feel out of options, these new directions might spark
an idea for you that could result in a rewarding new career. With the fast pace of
technological change, the vicissitudes of the market, and an increasingly
global economy, it makes sense for everyone - jobless or not - to be thinking
about having an ace up their sleeve and an idea about how to adapt to
"what's next."
I'm Louise Fletcher. As President of
I'm Chandlee Bryan. As a career coach and resume writer with experience from Manhattan to Main Street, I help job seekers connect with opportunity by sharing news, trends and best practices. I'm the Managing Editor of Career Hub and run 


















Useful guidelines but also look at how others have built great careers as I found at http://myamazingpeople.com/
Posted by: Muso | March 30, 2010 at 03:59 AM
Good insightful article. With the current employment rates, many talented qualified people remain mired in job search.
Posted by: Ernie Perez | March 30, 2010 at 07:07 AM
Muso, it looks like that site is about amazing people who lived in the past. There are, however, some cool sites with "alternative" jobs on them such as coolworks.com. Or people can search on "weird jobs" and find some really different ones.
Posted by: Jean Cummings | March 30, 2010 at 10:58 AM
Ernie, you are so right! It is shocking that there is so much talent out there - and that those folks can't get work. The employment market is picking up though, from where I sit, and the strategies I mention in the blog are viable for some people if they can't get a job in their field.
Posted by: Jean Cummings | March 30, 2010 at 11:00 AM
You are right about the alternative career plan.. but the timing is also so important while taking this decision.
Posted by: Eleman | April 04, 2010 at 03:15 PM
I think # 1 is important because nothing is going to fall in your lap. You have to proactive in your career (i.e. seeking mentors, informational meetings, career research, etc.)
Good post!
Posted by: College To Careers | April 07, 2010 at 12:39 PM
You certainly have to be proactive in today`s market..nice article
careersinsales
Posted by: jobs in sales | April 07, 2010 at 03:06 PM
Eleman, that's a good point - you can't make a big career change without having the financial resources to make the transition and having a good market for your new career or business. Thanks for that - Jean
Posted by: Jean Cummings | April 08, 2010 at 08:17 AM
College To Careers - you must be in the business of helping young adults make that important first career decision - and emphasizing the need for research is right on. Without knowing exactly what skills and abilities you will be using in a job and without knowing if getting that job is a realistic possibility, you will be flying blind. You're in an interesting field! Jean
Posted by: Jean Cummings | April 08, 2010 at 08:21 AM
Careersinsales, you have identified the key ingredient in successful career management in our new world of work: proactivity. Now that we are all our own business of one and can't rely on the company providing us with job security, everyone has to be proactive in terms of developing their personal brand, networking, and identifying opportunities. People need to be ready with a Plan B and ready to jump at all times. Thanks for that. Jean
Posted by: Jean Cummings | April 08, 2010 at 08:27 AM
Great information! Thank you for posting this out! It made me comfortable. It widen my views.
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