Product U, Brand U

"Until you mentioned it, I had not considered myself a product for sale in a highly competitive market" said the caller...."and I am not familiar with the concept of 'personal branding."

As you proceed with your job search, consider the following pairs of words. Beside each pair, assign a number 1 through 10 (1=poor; 10=superior) to represent how you 'think' you are doing with each of these words that play a part in the career/job search business. Are you facilitating a job search and representing Product U (Brand U) in a way that is...

Ordinary..........extraordinary

Fragmented..........focused

Unbelievable..........credible

Disingenuous..........convincing

Insincere..........sincere

Undependable..........dependable

Same..........different

Common..........uncommon

Regular..........remarkable

Average..........amazing

Irresolute..........resolute

Disinterested..........interested

Obstacles..........opportunities

Disengaged..........engaged

Unrealistic..........realistic

Pessimism..........optimism

Past..........present/future

Narrow-minded..........open-minded

Inflexible..........flexible

Ruffled..........unruffled

Opaque..........transparent

Give up..........persevere

Inconsistent..........consistent

Helpless..........helpful

Indifferent..........passionate

Uncaring..........caring

Unfeeling..........compassionate

Thankless..........thankful

Ungrateful..........grateful

Uncommitted..........committed

Uninspired..........inspired

Stuck..........unstuck

unhappy..........happy

demotivated..........motivated

unwilling..........willing

negative..........positive

can't..........can

won't..........will

talker..........doer

How many 8s, 9s and 10s did you give yourself? What needs some work? What, if anything, needs your immediate attention?

posted by: billiesucher

Comments

[mba]

i am much delighted to read the post

[billiesucher]

Thanks mba for your comment! Have a great day!

[mba]

I love the way you post your thoughts - amazing.

[billiesucher]

So glad you enjoy them; appreciate your comment and thanks for reading Career Hub!

[Amanda Ciccolo]

Yes branding yourself is just like branding and selling a product. You have to learn who you are and your skills and how to sell yourself by knowing what you are good at. Actually by taking a psychometric test you can usually find some things about yourself that you might have not realized. Central Test is a good website you can practice psychometric tests so you can see if you are a good leader or even a good salesperson that way you can tell interviewers and recruiters you took validated psychometric tests that highlighted certain points about you. http://www.centraltest.com/