The recession, leaner organisations and the explosion of new media have simply exacerbated the problem. Consequently two of the scarcest commodities in today’s business world are a) Time and b) Attention.
To succeed in this noisy world, you need to become much smarter about the way you stay on people’s radar and maintain relationships.
Like it or not, we now live in a sound bite culture which requires you to take a “little and often” approach to your interactions with people.
So consider how you communicate with your senior managers, stakeholders and employees. How you stay in touch with your clients, networking contacts, recruiters or ‘tribe’ of followers.
Is your communication crisp, relevant and memorable? Is it “little and often”? If not, what can you start changing from this week?