Reid Hoffman, cofounder and chairman of LinkedIn and Ben Casnocha just published a book entitled “The Start-up of YOU: adapt to the future, invest in yourself and transform your career.” This book is about accelerating your career in today’s competitive world. In this blog I am sharing the book’s key points that will benefit executives.
The key is to manage your career like a start-up business. Invest in yourself, build professional networks, take intelligent risks, and make uncertainty and volatility work to your advantage. What a concept!
Excerpt from Chapter 2: Develop a Competitive Advantage
“In a world where a million people can do your job, chart a career path that sets you apart from other professionals. You don’t need to be better than all professionals. You just need to be better in a local, professional niche.”
Three dynamic pieces help you position yourself in the market:
1. Assets: What you have going for you now. Your soft assets (like knowledge, skills, connections) and hard assets (like cash in the bank).
2. Aspirations and Values: Where you might like to go in the future.
3. Market Realities: What people will actually pay you for. “
As a career coach and job search strategist, these points are exactly what executives need to create the right job search mindset and marketing message. An overview of the book includes:
Tips to survive and thrive:
- Develop a competitive advantage to win the best jobs and opportunities
- Adapt your career plans as you change, the people around you change, and industries change
- Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships
- Find the unique breakout opportunities that massively accelerate career growth
- Take proactive risks to become more resilient to industry tsunamis
- Tap your network for information and intelligence that help you make smarter decisions
Each chapter of this book is filled with thought-provoking, innovative and common sense content that motivates and inspires the reader. There are step-by-step techniques to encourage actions that will generate results. And a bonus - the authors also list recommendations to other books and reading that align with the concepts in the book and continue learning.
I am writing about this book because I feel that “The Start-Up of YOU” is worth mentioning; the content certainly has value to any executive and particularly to those in job transition.