The ultimate goal of an executive LinkedIn profile is to attract the right people to it, engage them with your content, and generate a call to action. As with any effective marketing tool, it needs continual refinement to keep it up-to-date to improve impact and reach.
- Are you struggling with knowing there is more to LinkedIn, but you don’t know how to access it?
- Have you exhausted the strategies you can put in place?
- Is the confusion over what to do next paralyzing your ability to develop your LinkedIn profile and strategy to the next level?
- You can hire an industry expert (career coach or LinkedIn specialist) who will address your challenges and coach you through a solution process.
- You can do it yourself by incorporating the tips listed below into your career action plan.
Move from confusion to conquest by following these tips:
- Check your LinkedIn homepage feed at least once a week (several times a week is preferable). People in your network may be posting valuable resources. After a quick skim, you can choose to click the “like” button. This starts building your online presence and link-ability.
- Monday is the best day to search for jobs on LinkedIn, although if you are in an active job search, I would recommend doing this daily. You can apply for jobs using your LinkedIn profile and quickly submit an application or resume.=
- Are you a Job Seeker Premium subscriber? If so, remember to click the “feature my application” button to appear at the top of the list.
- A few times a week try to comment on the status updates of a few selected connections. This will nurture your relationships and may even prompt someone to view your profile and share information.
- Spend a few minutes a couple times a week visiting LinkedIn Groups. Follow featured discussions and post comments. You can build a reputation as knowledgeable in certain areas and become valuable to the group that could ultimately result in connections for job opportunities.
- Post your own discussion topic in LinkedIn Groups. Keep it simple, and you’ll attract a higher number of responses. Now what? Reach out to the people who posted comments, thanking them, and requesting a connection if you are not already connected as first level.
- Check your LinkedIn Inbox regularly. People expect quick responses today, so review your connection requests and answer messages as soon as possible.
Next week I’ll reveal 9 more LinkedIn strategies and tools that may surprise you!