One of the many things I like (love) about Twitter can be stated in one word: brevity! Twitter has indeed impacted my work as a career management professional. Twitter has also impacted the way I build résumés. A “think tweet” mentality has shaped the way I craft PowerPoints, deliver presentations and write blog posts.
According to statistics, the average attention span has shrunk from 12 seconds in 2000 to eight in 2013. And further, according to statistics, the average attention span of a goldfish is 9 seconds. Comforting to know that Perdita, our expired goldfish, had an attention span longer than mine!
As a job seeker, do you speak with brevity in conversations with hiring managers, recruiters and your network connections? Do you know someone who talks ad nauseam, telling stories that ramble on and on and eventually end up nowhere?
Here are a few yes or no questions for you as your job search gets underway.
?Do you talk too much? ___ Yes ___No
? Do you go into too much detail when answering a question? ___ Yes ___No
? Do you speak with clarity and conciseness in conveying a compelling message? ___Yes ___No
? Do you summarize a large amount of information into a bite-size nugget? ___Yes ___No
? Do you talk excessively to mask your lack of preparation? ___Yes ___No
? Do you get to the point or do you wander in circles, never getting to the heart of the matter? ___Yes ___No
? Do you use brevity to your advantage to distinguish your brand in an intensely competitive job market? ___Yes___No
In his new book “Brief, Make a Bigger Impact By Saying Less” author Joseph McCormack delivers numerous insights and ideas on how brevity can help you distinguish yourself and stand out from the crowd. Less is more.
If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time – a tremendous whack. ~ Winston Churchill