Where is that? Yup, you guessed it, social media is
where recruiters report sourcing 25% of executive hires. And those are
2012 figures! I'm ready to say it straight out:
"If you're not spending a portion of your time every week
on one of more of the following - LinkedIn, Twitter, blogs, youtube,
Pinterest - you will be seriously handicapped in your job search both
now and in the future." Here's what you'll want to do: Leverage the
power of social media sites to build your thought leadership and make
connections with professionals and recruiters in your space. (If you're not an executive, Facebook may provide you with some excellent opportunities.)
No longer is private reputation all that matters. What matters is that you are a player in your industry and function and visible as such. I don't say this to make anyone feel overwhelmed - we all have enough of that! But the executive resume is no longer your only reporting mechanism for your professional achievements and brand. The Internet is where recruiters will first make decisions, based on what they find, about whether to contact you.
LinkedIn is apt to be the first place recruiters will be encountering you. So pay AT LEAST as much attention to getting your LinkedIn profile 95-100% complete and keyword loaded as you do to developing a branded executive resume that can be visually scanned in 6 seconds.
So to fight the overwhelm, I'm going to list FIVE concrete, easy steps
you can take to start reaping the benefits of social media for job
search. But first, get the basics in place and establish a discipline
for "keeping at it" in social media. You may actually find this fun
after awhile and a valued addition to your usual professional
activities.
The Basics: To start, I suggest
you have profiles on LinkedIn, Twitter and ZoomInfo. Make sure they are
marbled through with the right keywords and that they convey your
branded value proposition. Then...
The Discipline:
Set aside a half hour a day or 2-3 hours a week (maybe Sun. night?)
when you can start to participate in online conversations going on in
your industry and functional area. You are aiming to become known. You
are also aiming to get to know the movers and shakers in your space and
the recruiters who monitor those conversations. Every interaction
potentially creates valuable two-way networking opportunities.
The Fun:
- Start curating content relevant to your target market. Mine
it from blogs of thought leaders and leading news sources and
magazines. Select a RSS reader to aggregate your favorite blogs and
enable you to quicky scan for content you would like to comment on and
tweet out. There are lots of them. I use Google Reader and now Feedly.
Try to do 2/day and space them out, using Buffer or one of the Twitter
clients (TweetDeck, HootSuite). Feel free to tweet your own thoughts.
One of my clients after implementing this advice says he gets all of his
professional information now from Twitter.
- Set up your tweets so they automatically go to LinkedIn as well.
When recruiters find your profile through keyword searches, they will
see you are part of the conversation in your space. (Good!). Creates
credibility and reassures them that you are a solid professional person
to contact.
- Write a blog post once a week or comment on blogs you read
that prompt a response in you. You will find that this activity will
keep you in touch with emerging trends and news and enable you to filter
it through your unique perspective, as a specialist in what you do.
- Select LinkedIn Groups you want to be part of.
Choose ones where execs in your target company are active and
recruiters participate. Comment, ask for opinions on something, link
people to relevant content.
- Make heavy use of LinkedIn Updates and Mentions.
More on these in another post. This prominent real estate - the Updates
- on your LI profile enables you to give real-time information about an
interesting talk you heard, infographic you saw, presentation you are
giving, or people who have impacted you professionally in a positive
way. If you set your Settings so that the updates go out to your
contacts, they will start to know you as an interesting person and
active in your field. Mentioning someone's name too is something LI is
promoting now - the person mentioned will get notified and a potential
connection can be made.
This is JUST ONE plan for
getting going in social media. There are lots of other possible ways to
engage. But, for executives, this one gives you a solid start. For more
on how to create a killer LI profile, see other blog posts here. Good
luck and let me know how it goes!
Cross-posted on Jean Cummings' Blog: http://www.aResumeForToday.com/high-tech-resumes/