Jobs, Businesses, and The Leisure Economy

With four generations now in the workplace - Baby Boomers, Gen Xers, Gen Yers, and Millenials - an unprecedented paradigm shift of work / time / money attitudes has impacted US workplaces, businesses, and the economy. According to Linda Nazareth, author of The Leisure Economy and Business News Network (BNN) economist, this means our present time-crunch economy will be shifting to more of a leisure economy.

If you are thinking of starting a new business or contemplating a career or job transition, you need to be smart about what to expect and prepare yourself to thrive in the new Leisure Economy. Plan on attending the complimentary Reach Branding Club (RBC) June teleseminar (June 12th at 12 noon EST) to hear about The Leisure Economy: Living, Managing and Growing a Business in a Whole New World. Specifically, you will learn:

• Why there is a major shift happening and why demographics is only part of the story,
• What this means for your workplace, whether you are a manager or a worker,
• How to restructure your business to take advantage of the leisure economy,
• What businesses the leisure economy will create and which ones it will
  destroy, and
• What the leisure economy means for the US economy.

Linda Nazareth is an expert on social and demographic change. The Leisure Economy is her second book on the impact of demographics on economy, work and business - her first book was The Ever After Effect: Waking Up From the "Boom" Years (Winding Stair, 2001).

Register today for the June RBC teleseminar and plan to listen in as Linda will translate the economic implications of the Leisure Economy into the language of career and business planning.

Cross-posted at Career Goddess Blog

Comments

[Willy]

What is the distinction between millennials and Gen-Y? I can't get a sense of whether they are one generation or two. If they're two, then aren't millennials too young to be in the workplace yet?

[lucilla]

Hi Willy,
According to Personal Branding expert Dan Schawbel, millenials and Gen Y are the same.

"There are 3 major age brackets: gen-y (also called millenials), gen-x & the baby boomers. Gen-y members are between the ages of 15 and 27, while gen-x is between 28-42 and the baby boomers are older than 42. There are 74 million people in gen-y, 49 million in gen-x and 77 million baby boomers."

http://personalbrandingblog.wordpress.com/2008/04/24/professional-and-personal-communication-across-generations/

[billiesucher]

Susan, thanks for your post on such an important subject impacting today's workplace. In the following Duke University PowerPoint, it discusses the 4 generations in today's workplace...readers might find it of interest in addition to what you've already shared. The four distinct categories they reference are:
1. Traditionalists 2. Baby Boomers 3. Gen X
4. Millennials. Interested readers can learn more at:
http://www.duke.edu/web/equity/div_genera~ppt%20III.ppt#1

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